From narrative to simulacrum: a comparison
Social media posts are a novel and unusual phenomenon, memes are filling our time what was until now the place of films or books. However, unlike the example of films or books that show us the vision of the author behind them, memes capture our attention for a split second just to be replaced by a new icon or symbol, the latter are also authorless, vague in their origin. This new form of information is characterized by being higher in quantity; as a matter of fact, 90% of all data hitherto created was generated in the past 2 years. [C. Johnson 2021] Furthermore, data plays a centre stage role in our economies, our governments our wars and our lives. Every day it seems more and more like we live in the reality that philosopher Jean Baudrillard once pronounced, “We live in a world where there is more and more information and less and less meaning.” [J. Baudrillard 1985] It is necessary to understand the similarities between social media (the democratic production of con...